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FAQ

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What are the 4Cs of diamonds?

The value of a diamond is determined by the 4Cs—cut, colour, clarity and carat. The most highly valued diamonds are colourless with a precisely fashioned cut and few blemishes. The 4Cs shouldn't be the only considerations for buying a piece of diamond jewellery, though—what's most important is how it makes you feel.

What are lab-grown diamonds?

The value of a diamond is determined by the 4Cs—cut, colour, clarity and carat. The most highly valued diamonds are colourless with a precisely fashioned cut and few blemishes. The 4Cs shouldn't be the only considerations for buying a piece of diamond jewellery, though—what's most important is how it makes you feel.

What are conflict-free diamonds?

The value of a diamond is determined by the 4Cs—cut, colour, clarity and carat. The most highly valued diamonds are colourless with a precisely fashioned cut and few blemishes. The 4Cs shouldn't be the only considerations for buying a piece of diamond jewellery, though—what's most important is how it makes you feel.

What are the different kinds of diamond shapes?

The value of a diamond is determined by the 4Cs—cut, colour, clarity and carat. The most highly valued diamonds are colourless with a precisely fashioned cut and few blemishes. The 4Cs shouldn't be the only considerations for buying a piece of diamond jewellery, though—what's most important is how it makes you feel.

What are loose diamonds?

The value of a diamond is determined by the 4Cs—cut, colour, clarity and carat. The most highly valued diamonds are colourless with a precisely fashioned cut and few blemishes. The 4Cs shouldn't be the only considerations for buying a piece of diamond jewellery, though—what's most important is how it makes you feel.

Where is the best place to buy diamonds?

The value of a diamond is determined by the 4Cs—cut, colour, clarity and carat. The most highly valued diamonds are colourless with a precisely fashioned cut and few blemishes. The 4Cs shouldn't be the only considerations for buying a piece of diamond jewellery, though—what's most important is how it makes you feel.